Google’s HTML5 web designer gets animation tools, deeper AdWords and DoubleClick integrations – TechCrunch


Last September, Google launched Web Designer, a free tool for Mac, Windows, and Linux that makes it easy for anyone to create interactive HTML5 sites and ads. Since its launch, Web designer got some minor updates, but today Release is the first major update in a long time and brings a lot of new features to the software.

The company claims that ads created with Web Designer have now been viewed over 2.5 billion times. The majority of users (72%) are located outside of the United States and 20% are repeat users.

Google has always placed the emphasis for Web Designer on the production of interactive ads. And while the tool offers a number of advertising-centric features, there is nothing stopping you from using it to develop any other type of content as well. If you want to create ads with Web Designer, the new version now also offers a much deeper integration with this service. You can now publish your creations directly to DoubleClick Studio, for example, and those ads are automatically tagged with the correct account, advertiser, and campaign information.

Google’s AdWords service for advertisers now also supports Web Designer HTML5 ad creatives. This is the first time that AdWords can handle HTML5 ads. Google also indicates that Flash ads uploaded to Adwords will now be automatically converted to HTML5.

While this is great for advertisers, other users are likely to enjoy adding a number of new animation tools to Web Designer more. The team reworked the animation timeline in the tools to now include features like animation cleanup, timeline events, and auto keyframe, which should make it a bit easier to create animations to inside the tool. The team also added some new 3D features, which should also make the animations more interesting.

Other new features include integration with Google drive for easy sharing of Web Designer files with others, as well as integration with the CodeMirror text editor. On a more technical level, the team rewrote each component of the application as a web component. This includes things like galleries, maps, and YouTube integrations.

Considering Google’s propensity to abandon projects like this, it’s nice to see that the company continues to invest in Web Designer. It’s a surprisingly easy to use tool and thanks to its built-in code editor, you can still get your hands dirty and refine the result as you like by manually editing CSS and JavaScript.


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