Netflix launches Tokyo anime creators fair

Netflix is ​​launching the Anime Creator Base to provide writers and artists with the tools and support they need to create amazing cartoons.

Netflix is ​​quickly becoming a key influencer in the anime industry, producing and licensing a host of iconic series and films. Now, the content platform has opened an Anime Creators Fair in Tokyo to provide professional tools and support for animators, designers and writers.

As reported by Variety, the anime creator base is located in Netflix’s new Tokyo office and is currently comprised of two senior designers, Namiko Ishidate (Principal Princess) and Saina Cissé (Banana fish), which will help creators develop their ideas and concept art. Teasing the creator base, Netflix released a virtual tour of the space with the company’s own anime ambassador, N-ko Mei Kurono, serving as a guide.


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Netflix’s chief anime producer Taiki Sakurai discussed the idea behind the base of anime creators in a recent blog post, writing, “When I first watched the animated series to success Hands off Eizouken!, an inspiring story about three high school students gathered to found an animation club, I was intrigued by the idea of ​​creating a space where creative minds could come together. It reminded me that creative processes should always be driven by passion and fun. “

While the anime creator base is now open, there is still work to be done. It will ultimately support three creative spaces: a designers ‘garage, a writers’ garage and a multifunctional laboratory. The designers ‘garage will help artists and creators develop the aesthetics of a project and the writers’ garage will be a space where teams can conceptualize, write and edit scripts. In the multi-functional lab, staff will be able to experiment with new animation technologies, including advances in virtual reality and motion capture.

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“When we think of the process, there are three classic stages of pre-production, production and post-production. What we want to do is respond to a stage even before that. Concept illustrations, picture panels , crude designs, ”explained Sakurai. “So when we create an original show not based on an existing show or manga, the team will have an instant common picture of what it will look like, while they think about story ideas. ignored due to lack of time or resources. “

While many Anime Creators’ Base projects will be original stories, adaptations of existing works will also be the focus. Some of Netflix’s most popular anime projects have been created by adapting and reimagining pre-existing stories, such as Castlevania and The seven deadly sins. “If we think the design adaptations are suitable for restarting an existing manga property, we’ll have the folks at the creator base work on it and maybe bring it to the publisher (IP) and him. then ask what they think. Or we could visit a publisher of a novel, from Japan or abroad, but without any visual reference. We could create an animated world and present it to the publisher. ” Sakurai said.

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Source: Variety

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